$2,704,776 tracked revenue from $489,602 in ad spend across three markets — a 5.52x return.
Superior Hair has spent more than twenty years building itself into Australasia's No.1 provider of premium 100% Remy human-hair extensions. The business began in New Zealand, expanded across the Tasman into Australia and, most recently, into the United States, selling salon-quality hair factory direct with no middleman in between. Its products are now stocked in more than 6,000 salons. What the advertising had not done was keep pace with any of that.
Spend had settled at a cautious level and growth had flattened out. The accounts were profitable in the way that small accounts tend to be profitable, which is to say that they were not risking very much. Whenever the budget was pushed harder, efficiency slipped, so budgets stayed roughly where they were and a good deal of available demand went unmet from one month to the next.
The expansion had also left the business running three separate accounts, each with its own competitive conditions and its own product mix. Because they were managed as three unrelated problems, anything learned in one of them rarely made its way across to the others.
The brief we were given was straightforward to state and considerably harder to deliver: grow revenue properly, and hold a minimum 4x return on ad spend the whole way through.
A diehard for AttentionMedia and an agency I'd recommend to anybody who asked. Dan and Anthony are great to work with, but Dan is an absolute wizard when it comes to Google Ads. I regretfully made a decision to try out a new agency approach when things were going so well with AttentionMedia, and quickly regretted it, so I did come crawling back to these guys — with the fastest relaunch and recovery, by the way — and they haven't let me down since. Dan's execution time on work and his detailed approach in WIPs is what makes everything even more seamless for our business. We couldn't thank the team enough!
Our approach rested on a single principle, which is that scale has to be earned rather than simply switched on.
Rather than making large step-changes to budgets, we increased them in measured percentages, and only in the places where recent performance justified the increase. Campaigns were reviewed two or three times a week so that spending followed returns that had already been proven rather than running ahead of them. This gave Google's bidding systems enough room to absorb each increase without their learning being reset, and it is the main reason the account was able to hold its efficiency as it grew.
Alongside that, every campaign carried an explicit return threshold, and we let that threshold do the gatekeeping. Budget moved steadily towards the campaigns and product ranges that were clearing it, and away from those that were not.
Before any of the scaling began, we spent time on the foundations. Product feed quality, conversion tracking and campaign structure were all cleaned up first, and Shopping performance improved noticeably once the feed work was complete.
We also standardised reporting on a conversion-date basis, so that month-to-month comparisons reflected what had actually been sold rather than the timing of when a click happened to be recorded.
As Google released new Performance Max and Shopping capabilities through the year, each was tested in a contained way and then scaled only where it genuinely outperformed whatever it was replacing. Finally, the three markets were run as a single programme rather than three separate ones, so each account had three markets' worth of learning behind it.
Over the 2025–26 financial year, Superior Hair's Google Ads campaigns generated $2,704,776 in tracked revenue from $489,602 in ad spend, a return of 5.52x across all three markets and comfortably ahead of the 4x target.
New Zealand, the home market, returned 5.53x on NZ$231,085 of spend.
Australia returned an almost identical 5.53x, and it is where the growth was most pronounced. Revenue grew by 168% year on year, rising from $552,116 to $1,478,466, while sales were up 142%, clicks 147% and average order value 11%. The account absorbed close to a fourfold increase in budget and still held its return.
The United States was the newest market, launched during the year, and it returned 5.22x from a standing start.
Taken together, the three markets produced 9,876 online sales at an average order value of $274 and a cost per sale of $50.
Figures cover 1 July 2025 to 30 June 2026 for Australia, and 1 July 2025 to 31 May 2026 for New Zealand and the United States.
New Zealand and United States figures converted to Australian dollars at monthly average exchange rates.
Revenue and sales are Google Ads tracked conversions on a conversion-date basis.
These results are real but not guaranteed and are an indication only.
At AttentionMedia, we don’t just run campaigns. We build growth strategies that get results. We give your brand the tools, expertise, and momentum it needs to stand out and scale.
