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SEO vs PPC | What's The Difference?

Are you looking to increase your online presence and bring more traffic to your website?

If so, you may have heard of two common terms in digital marketing: SEO and PPC.

In this post, we'll explain the difference between the two and how they can benefit your business.

SEO or Search Engine Optimisation

SEO, or Search Engine Optimisation, is the process of optimising your website and content to rank higher in search engine results pages (SERPs).

This is achieved through various techniques such as optimising your website's structure and content, using relevant keywords and building quality backlinks.

The ultimate goal of SEO is to improve the visibility and credibility of your website in organic search results, which can lead to increased website traffic and brand awareness.

PPC or Pay Per Click

On the other hand, PPC, or Pay-Per-Click, is a form of digital advertising where businesses pay for their ads to appear at the top of search engine results pages for specific keywords.

Unlike SEO, PPC ads are paid for and appear above the organic search results.

With PPC, you can target specific audiences based on their interests, location, and demographics.

You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website.

Which is the right strategy for you?

Now that you know the difference between SEO and PPC, you may wonder which one is right for your business.

The truth is, both can be beneficial depending on your goals and budget.

SEO is a long-term strategy that requires patience and persistence.

It takes time to build credibility and climb the rankings, but the results can be long-lasting and cost-effective in the long run.

On the other hand, PPC can deliver immediate results and is a great way to test new products or promotions.

That being said, if you are looking to run ads on Google Search, it is wise to also have basic SEO covered on your website.

Doing so will reduce your CPC (cost-per-click), and help your website rank higher in paid search results.

Ultimately though, the decision betweenSEO and PPC comes down to your business goals and budget.

If you're looking for long-term growth and visibility, SEO may be the way to go.

If you're looking for quicker results and have the budget for it, PPC can be a great way to drive traffic to your website and increase sales.

Our Recommendation

As experienced digital marketers, we understand that every business is unique and has different needs.

That's why we recommend working with a digital marketing agency that can help you determine the best strategy for your business and budget.

Whether you choose SEO, PPC, or a combination of both, the goal is the same: to increase your online visibility and drive more traffic to your website.

We hope this post has helped you understand the difference between SEO and PPC and how they can benefit your business.

If you have any questions or would like to discuss your digital marketing strategy, feel free to reach out to the team at AttentionMedia.

***Blog created by Lou Kozlevcar, Google Strategist at AttentionMedia.